Recently, I received project after attending a business workshop. They gave us each a sheet of paper labeled “brand description”. You were to layout what makes your brand yours and unique from the competition. Aside from being super premium and our spices’ ability to add flavor and aroma to the consumer’s everyday dishes I was at a loss. So I placed the paper neatly on my desk and went on to do what I always do when I need to clear my mind – cook.
Shortly after, I returned downstairs to find my assignment in a dismal state. Crumpled and cut up I stared at it in disbelief “is it possible the dog actually ate my homework?” I thought to myself. My husband then approached me and explained he had taken his eyes off of one our twin boys momentarily and found him in my office with a smiling face – “I cut it Daddy” – was his only response.
Given this kind of opportunity I would have normally laid in with one of my “see it is not so easy” or “now you know why the house is always a disaster” lectures. Instead, a smile crept over my face. There it was, my brand description fully completed for me.
